STRATEGY | CONCEPT | BRANDING | PHOTOGRAPHY | ART DIRECTION
DESIGN | WEB | ENVIRONMENTAL
Condominium development in Florida reached a new height of glamour with the look we brought to Caribbean. Our project team conceived a resort-like ambience targeted at a fashionable European market whose sensibilities ran deeper than bathing suits and sun. Miami was becoming a fashion mecca and this property’s ‘slightly above’ South Beach location suggested chic. Record sellout to our target market had as much to do with the property, amenities and concept as it did with the real estate boom. After all, boom or not, there was much to choose from.